explain:      
Global trust: We aim in the world, committed to continuously meet the needs of customers, helping customers succeed is the basis of our survival and development. We must meet the diversified needs of customers from products, technology, services and solutions. Must stand from the perspective of customers, with true enthusiasm, dedication and continuous innovation, creative to meet the reality and value needs of customers, to win customers moved and trust.      
With unique value creativity: We strive to create differentiated core competitive advantages, customer-centered, integrated research and development, manufacturing, service resources, with reliable quality, leading technology, environmental protection and efficient composite ability to create value for customers, help customers to achieve success.      
World-class enterprise: We will build XCMG into a world-class enterprise with international talent team, international leading technology, international management level, international enterprise culture and international brand influence.